Marco Brambilla

a49a9-ifml-logoI’m associate professor of Web Science and Software Engineering at Politecnico di Milano, Italy.

I lead the Data Science Lab at Politenico di Milano, DEIB.

I research on Web Science, Social Media Analysis, and Model-driven Development.

I’m the inventor of the Interaction Flow Modeling Language (IFML) standard by the OMG, and of 2 patents on crowdsourcing and multi-domain search.

I started-up Fluxedo and WebRatio.

I currently teach:

  • Web Science (see course materials here)
  • Software Engineering
  • Advanced Software Engineering (Model-driven Engineering, see book here)

My most recent books:




Model Driven Engineering in Practice

Web Information Retrieval

Model-Driven UI Engineering
of Web and Mobile Apps with IFML

Recent Posts

The role of Big Data in Banks

I was listening at R. Martin Chavez, Goldman Sachs deputy CFO just last month in Harvard at the ComputeFest 2017 event, more precisely, the SYMPOSIUM ON THE FUTURE OF COMPUTATION IN SCIENCE AND ENGINEERING on “Data, Dollars, and Algorithms: The Computational Economy” held in Harvard on Thursday, January 19, 2017. His claim was that Banks are essentially API providers. The … Continue reading The role of Big Data in Banks

The Dawn of a new Digital Renaissance in Cultural Heritage

Fluxedo joined forces with the Observatory of Digital Innovation in Arts & Culture Heritage (Osservatorio per l’innovazione digitale nei beni e attività culturali) by the School of Management (MIP) of Politecnico di Milano, for covering the social media analytics of Italian and international museums. The results of the work have been presented during an event on January … Continue reading The Dawn of a new Digital Renaissance in Cultural Heritage

The Harvard-Politecnico Joint Program on Data Science in full bloom

After months of preparation, here we are. This week we kicked off the second edition of the DataShack program on Data Science that brings together interdisciplinary teams of data science, software engineering & computer science, and design students from Harvard (Institute of Applied Computational Science) and Politecnico di Milano (faculties of Engineering and Design). The … Continue reading The Harvard-Politecnico Joint Program on Data Science in full bloom

Modeling and Analyzing Engagement in Social Network Challenges

Within a completely new line of research, we are exploring the power of modeling for human behaviour analysis, especially within social networks and/or in occasion of large scale live events. Participation to challenges within social networks is a very effective instrument for promoting a brand or event and therefore it is regarded as an excellent … Continue reading Modeling and Analyzing Engagement in Social Network Challenges

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