Modeling and Analyzing Engagement in Social Network Challenges

Within a completely new line of research, we are exploring the power of modeling for human behaviour analysis, especially within social networks and/or in occasion of large scale live events. Participation to challenges within social networks is a very effective instrument for promoting a brand or event and therefore it is regarded as an excellent marketing tool.
Our first reasearch has been published in November 2016 at WISE Conference, covering the analysis of user engagement within social network challenges.
In this paper, we take the challenge organizer’s perspective, and we study how to raise the
engagement of players in challenges where the players are stimulated to
create and evaluate content, thereby indirectly raising the awareness about the brand or event itself. Slides are available on slideshare:

We illustrate a comprehensive model of the actions and strategies that can be exploited for progressively boosting the social engagement during the challenge evolution. The model studies the organizer-driven management of interactions among players, and evaluates
the effectiveness of each action in light of several other factors (time, repetition, third party actions, interplay between different social networks, and so on).
We evaluate the model through a set of experiment upon a real case, the YourExpo2015 challenge. Overall, our experiments lasted 9 weeks and engaged around 800,000  users on two different social platforms; our quantitative analysis assesses the validity of the model.

The paper is published by Springer here.



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Most visited posts in the blog: stats and discussion

As the end of the year is approaching, I think it’s time to draw some conclusions from the stats of this blog.
Here is the list of the top 10 posts in terms of visits since they have been posted.

The top-10 most visited posts in my ModelDrivenStar blog during its 2.5 years life
(mainly on MDD, MDA, BPM, Social Business and Social BPM).

Although the publishing date must be taken into account, I think that one trend is quite evident: general posts on world-wide events are much more popular in terms of visits with respect to specialist-oriented posts that discuss domain-specific or controversial / research issues. This is also because these posts are more likely to be shared and linked in popular sites, possibly.
In fact, the three most viewed posts are:

    Sep 30, 2010
Jun 8, 2011

The second set of posts is related to social BPM and other specific topics (MDD,…): they have a definitely lower number of accesses, but on the other side they are the ones which get people more involved in the discussion (you see it from the number of posted comments)

    May 14, 2011, 8 comments
    Jul 14, 2011, 5 comments
    Mar 7, 2011, 9 comments 
    May 10, 2011, 4 comments
    Nov 10, 2010, 6 comments
Well, we know we work on niche discussion topics wrt the mainstream Web users. I think the main purpose of a blog like this is to raise the discussion between experts, and only later possibly to share the arising knowledge with the general public. That’s why I think this mix is definitely interesting and I’m very satisfied with the current fruition of the contents.
The general interest in this blog is steadily increasing, as shown by the following graph of total number of pageviews.

The increasing popularity of my ModelDrivenStar blog during its 2.5 years life.

I hope that next year will bring further interest and many more reader on board.
Happy new year to all of you (and to your blog, if you have one)!

To keep updated on my activities you can subscribe to the RSS feed of my blog or follow my twitter account (@MarcoBrambi).