It took years, countless hours of work and conceptual effort by a good bunch of people, but last December we delivered our flagship app Fluxedo to the Apple Store and Android Play Store.
And yes, we got featured as best new app in the Apple store.
This was a great surprise, for several reasons:
- we built Fluxedo with cross-platform, non-native technologies
- the UX was pixel-perfect wrt the Google material design guidelines
- we didn’t advertise, push or apply any PR techniques on the app
And anyway, we got selected by Apple.
How was that?
I think three main points contributed to this success are:
- detailed studies of UX, feedback from user panels, and expertise in usability
- maniacal care on the implementation issues, performance, and testing of features
- solid data management architecture
- long-term research underneath the concept of the app (as apparent from various scientific publications that feature the technical aspects of the product: we got papers accepted at BPMS2 2012, MobileSoft 2015, ICWE 2015, and SLE 2015)
All this allowed a resulting app that is undistinguishable from native ones and works perfectly on any device.
Add to this a continuous improvement and evolution philosophy, and you get the core of the values of Fluxedo. WE are now working intensively on a new version of the app, completely re-engineered, to further improve the user experience and performance.
To keep updated on my activities you can subscribe to the RSS feed of my blog or follow my twitter account (@MarcoBrambi).
Following up on my recent perspective that moves from model-driven development to hidden-model products, together with the Fluxedo team and in collaboration with WebRatio and Eurotech, we launched a new product called EventOmeters.
EventOmeters allows businesses and event organizers to increase the effectiveness of their events, involving participants and being able to rely on certain measures for the analysis of returns on investment in trade fairs, music, sports and in general of any gathering of people.
The role of the partners is as follows:
- WebRatio is a leading provider of tools, methods and services for the rapid production of customized applications,
- Fluxedo is an innovative start-up focusing on mobile app development, social network integration, and semantic social media analytics,
- Eurotech will integrate data from IoT sensors whose data is made available realtime through cloud technology.
EventOmeters has been already used in the context of the FuoriSalone, within the Milano Design Week. In this setting, the product featured around 20.000 downloads of the official mobile app of the event and an analysis of more than 110.000 social media posts.
You can find more on this at:
Here is the storified summary of the launch event that happened on April 21, 2015 in ExpoGate in Piazza Castello in Milano, Italy:
To keep updated on my activities you can subscribe to the RSS feed
of my blog or follow my twitter account (@MarcoBrambi