Modeling and Analyzing Engagement in Social Network Challenges

Within a completely new line of research, we are exploring the power of modeling for human behaviour analysis, especially within social networks and/or in occasion of large scale live events. Participation to challenges within social networks is a very effective instrument for promoting a brand or event and therefore it is regarded as an excellent marketing tool.
Our first reasearch has been published in November 2016 at WISE Conference, covering the analysis of user engagement within social network challenges.
In this paper, we take the challenge organizer’s perspective, and we study how to raise the
engagement of players in challenges where the players are stimulated to
create and evaluate content, thereby indirectly raising the awareness about the brand or event itself. Slides are available on slideshare:

We illustrate a comprehensive model of the actions and strategies that can be exploited for progressively boosting the social engagement during the challenge evolution. The model studies the organizer-driven management of interactions among players, and evaluates
the effectiveness of each action in light of several other factors (time, repetition, third party actions, interplay between different social networks, and so on).
We evaluate the model through a set of experiment upon a real case, the YourExpo2015 challenge. Overall, our experiments lasted 9 weeks and engaged around 800,000  users on two different social platforms; our quantitative analysis assesses the validity of the model.

cross-platform_pdf

 

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IFML: opensource editor and university program

A bunch of new things are happening related to the recent OMG standard IFML (Interaction Flow Modeling Language):

1. A new opensource editor for the standard has been released on GitHub, together with appropriate introductory instructions and welcome page, thanks to the collaboration of WebRatio, Politecnico di Milano and Ecole des Mines de Nantes within the AutoMobile EU SME Research Project. The Editor has been developed as an EMF-based Eclipse plug-in using Obeo Sirius framework.

2. A new University Program has been released by WebRatio, which allows free access to the WebRatio Platform licenses, online multimedia and interactive learning materials, and free access to two WebRatio IFML Certification sessions.

3. And finally, stay tuned for the upcoming official delivery of Version 1.0 of the IFML standard, together with the new book on IFML, scheduled to be published shortly by Morgan Kauffman and the OMG Press (and already available for preview on Amazon!).
(and look at my tutorial on IFML to learn more on the language)
To keep updated on my activities you can subscribe to the RSS feed of my blog or follow my twitter account (@MarcoBrambi).