I’ve been invited to give a keynote talk at the WISE 2022 Conference. Thinking about it, I decided to focus on my idea of a bi-verse. To me, the bi-verse is the duality between the physical and digital worlds.
On one side, the Web and social media are the environments where people post their content, opinions, activities, and resources. Therefore, a considerable amount of user-generated content is produced every day for a wide variety of purposes.
On the other side, people live their everyday life immersed in the physical world, where society, economy, politics, and personal relations continuously evolve. These two opposite and complementary environments are today fully integrated: they reflect each other and they interact with each other in a stronger and stronger way.
Exploring and studying content and data coming from both environments offers a great opportunity to understand the ever-evolving modern society, in terms of topics of interest, events, relations, and behavior.
This slidedeck summarizes my contribution:
In my speech, I discuss business cases and socio-political scenarios, to show how we can extract insights and understand reality by combining and analyzing data from the digital and physical world, so as to reach a better overall picture of reality itself. Along this path, we need to keep into account that reality is complex and varies in time, space, and many other dimensions, including societal and economic variables. The speech highlights the main challenges that need to be addressed and outlines some data science strategies that can be applied to tackle these specific challenges.